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“Fear is your ally. She’s a caring messenger and supportive friend – and she’s always got your back” – Marie Forleo


First, let me start with an apology, mostly to myself. I’ve unintentionally taken a little hiatus from my MPR blog, lots of reasons (excuses) but I’m now doubling down on my commitment to keep creating content that will hopefully inform, inspire (maybe?) but at the very least give ME an avenue to be creative – of which I am extremely grateful.


September marked my "1-Year Strong" of the soft-launch of Manejah PR. When I first set out, I set many short-term/long-terms goals as a small business owner. In addition to growing my business, I had put a couple big dashboard dreams out there: 1) To start my own podcast and 2) To start speaking publicly as a way of getting my voice and my story heard. Both felt very uncomfortable. But I figured as long as I had them way out there, everything would be fine. I’d be ready by the time either one landed on my front step.


As I mentioned in my blog post “8 Things I’ve Learned in my First Month as a New Biz Owner," one of the best things I did when I officially, officially launched my business in January was join the Newton-Needham Regional Chamber of Commerce. One of the things I love the most about the Chamber is its relentless interested in member feedback and how they can help you and your business grow. It is under this premise that they approached me about an opportunity to run my own seminar. ("Is this really happening!?)


My seminar -"Content Strategy for Small Businesses, Making the Most of your Content" - was part of the Newton-Needham Chamber of Commerce's Small Business series meeting back in August. Ok, so, I wouldn't call myself a shy person. I’ve done some time on a stage and led many pitches throughout my agency days but this was different, this was uncomfortable, this was that suffocating, it’s-all-on-me feeling, no band or piano to accompany me, no mood boards or baton passing to fellow team members, this was just me promoting something that only I created - my business. I was the expert providing insights and knowledge to a group of 25 fellow chamber members who have given their time and money to hear what I had to say. ("Crap. This is really happening!")


Since my MPR speaking debut, I've had some time to decompress and to reflect on my own mental preparation process. I’ve also had a chance to catch up on some Maire Forleo TV and making my way through her new book “Everything is Figureoutable” which dedicates a whole chapter on the role of fear in your everyday life and ability to reach your goals and dreams.

In a recent Goop podcast “Why Fear Can Be Magical” Marie says that “Our fear is really directive and trying to nudge us to a project or a possibility or a growth edge where there’s magic.”

This could not be closer to the truth for me and the metamorphosis I went through prepping, giving and reflecting on the opportunity. As I thought about what this fear really meant for me, I was able to break it down into 3 clearly defined phases.


Phase 1: Getting old and not growing. Although I absolutely love owning my own business and working for myself, I do see one “con” in being a sole-proprietor, it’s the word “sole.” Everything is on you, including your professional growth. Gone are the days of valuable water cooler chatter, and riffing with a colleague outside your cube about cool new tools, ideas and struggles. When you're out there on your own you must rely on your own know-how and curiously to keep expanding that knowledge horizon. Creating those dashboard goals has never been more important – to make and to achieve. Because years go by (a lot of years) and you realize that you are still doing the same stuff you were doing 5, 10 years ago. Your head has been down, diligently working, growing your business, then you attend a conference in your industry and hear people talking about tools and strategies and technology that you’ve never heard of before. And you silently freak out. ("Where have I been?!") So you put that goal out there. I’m going to do more public speaking. Done. Just writing it down, is enough to make that first phase of fear, disappear into space. There's a weird "Phew, I don't have to think about that again" comfort by just writing things down and moving on. A temporary sigh of relief. ("You got this, Manejah!")


Phase 2: We’ve got the wrong person. I've been reading a lot about "Imposter Syndrome" to try to understand the inner workings of my fear. For those not familiar, Imposter Syndrome is basically just a belief that you are nothing special. And the idea of you being an expert was all just a facade and soon the gig will be up, the curtain will close and that will be the end of your run. ("It was good while it lasted, right?!")


According to this piece by The Harvard Business Review, "Imposter syndrome can be defined as a collection of feelings of inadequacy that persist despite evident success. 'Imposters' suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence."

All the years working on a team, I had absolutely no clue that deep inside I was suffering. But now, mask off, no shadow to hide behind, I was convinced once I put my foot out there on that stage, on my own, I'd be found out. So immediately after it was confirmed that I would be speaking at the seminar, and up until the second before I started speaking, I kept my breath held, waiting for someone to call me out, for the email stating that they had changed their mind and had someone "more qualified" to speak. I realized that subconsciously it was Imposter Syndrome that had held me back all these years, that had held me back from seeing my career and personal dreams realized. Knowing it exists has helped me to battle against it. So I pushed away the self-doubt and crushed that seminar. Feeling revived and full of confidence as I left the room. Then, just as I stepped onto the elevator, I remembered: "THERE'S A FREAKIN' SURVEY!!"


Phase 3: FOPO (Fear of what other people think). Oh, the killer of dreams, dark horse of spontaneity, royal buzz kill to a seemingly perfect idea - FOPO. You hate it but you also need it. It keeps us on our game, pushing us to do better. But it can also be crippling and prevent us from going after our goals in fear of being criticized, made fun of or devalued (cue Imposter Syndrome again!) It's this fear that has created a whole movement around not giving a shit. But the reality is we all really do give a shit. And this FOPO often hits when we are most vulnerable and when our protective ego layer is at its thinnest.

As this piece from Thrive Global states "As adults, very few of us are immune from caring about what other people think. And when we become preoccupied with a need to be liked — or try too hard to be everyone’s hero — we risk abandoning ourselves."

FOPO weighed heavy on my mind after I left the building that morning, thinking about the survey that was soon to be executed, when all would be revealed. I thought, "I could just quit this whole owning a business thing, get a full time job somewhere, work at Starbucks in the short term, it's all just too much." Really, I had a whole escape plan worked out in my head. And then the surveys came in...and...they...were...FINE, HELPFUL, GOOD. It was all GOOD. And MPR was going to live another day. Conquer the world, maybe. (ok, looks like my ego is still intact!)


Bottom line...fear is frustrating, exhausting and scary but it can also be cool, helpful and as Marie Forleo says "an ally." When was the last time you did something you feared only to wake up on the other side a better, stronger, happier person?

Thanks to the Newton-Needham Chamber of Commerce for this pic & the opportunity!

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Photo by Elijah O'Donnell on Unsplash

Selfies, YOLOs, FOMOs, JOMOs, and OOTDs, we can likely thank Instagram for making these expressions of our current mood or state of mind part of our modern day vernacular. With 1 billion users, this social network juggernaut is as intimidating as it is inviting, pulling its users, a combination of influencers, celebrities, politicians, millennials, Gen Zs, and brands, into its beautiful black hole of creativity. Instagram holds the power to make you feel on top of your game one minute and scrambling to get noticed the next. A creative space to document your travels, your dinner, your feet (I don't know why this is a thing?) and, of course, your mood.


Although all ages seem to gravitate to Instagram these days (Hi Mom!), 86% of its users are under the age of 44 with 120 million users coming from the U.S. alone.

Top Instagram users include the likes of Selena Gomez, Beyonce and Kim Kardashian. But 14 of the top 20 posts of all time came from just 2 individuals....can you guess who? Let me give you a hint: one got "out-liked" by something round and the other likes to kick something round...that's right, both Kylie Jenner and Cristiano Ronaldo had 7 posts each in the top 20 of all time on Instagram.




"Wonderful," you say "But that's not my brand. Honestly, I'm not sure if Instagram is the right place for me." You may be surprised to hear that 80% of Instagram's users follow a brand and 65% of top performing posts feature a brand. And it's not just consumer brands that are jumping onboard. B2B brands like IBM, Mailchimp, Intel and Adobe are paving the way for businesses to speak creatively to other businesses in a way that has never been done before. In fact, more B2B companies are finding innovative ways to appeal to a wider audience leveraging a much more consumer feel. Intel did this by partnering with Lady Gaga to showcase their technology within the music business. Letting audiences know that, in the words of Gaga, "there is magic to be made with technology."

I know, I know, it's all very overwhelming. The posting, double tapping, tagging, following, unfollowing. following again, refresh, refresh, refresh. For a new brand trying to create some space to be heard, it can bring on a serious case of FOMO. Or just plan fear of not knowing when, where and how to share the heart of your brand...your best content.


With all that anxiousness in mind, here are 5 basic (very summarized) tips on how you can get started:


#1: FULLY update your profile. There's not a ton of flexibility on how you setup your Instagram profile so you really need to use every square pixel of real estate you got. The bio section is the best place to include as much about your self as possible. Use hashtags and emojis to help break up the copy. Don't use links. ANNOUNCEMENT: "Links ONLY work in Instagram in the website section." That is in fact the ONLY place that you should be using a URL on Instagram. Please don't drop them into your posts.


#2: Post frequently. I know you've heard this before but it is critical to your Instagram success for you to be fully committed to sharing your best content as often as possible. Post brand photos, quotes and videos using hashtags to both support your message and build your reach. It is recommended that you post at least once a day (which can be tough, I know) - at a minimum try to post 3-4 times a week. Or do the best you and your budget allows. The main goal is to let people who visit your account know that you are active and have an online presence.


#3: Followers. I really see this as 2 stages or steps: Find + Get. First, find your followers by using tools within the app to identify contacts that are already on Instagram as well as suggestions from Instagram for similar or connected contacts. Beyond that, you'll want to use the search tool to look for accounts that are your target audience, competitors or just of general interest. The "Get" is a bit tricker and does require a medley of active engagement (likes, comments, shares), hashtags (leverage trending and popular days of the week), tagging and sharing (of interesting content).


#4: Use Stories. In fact, Instagram recently announced that 500 million people now use its Stories function every day. Stories are a great way of showcasing images and short videos leveraging the collection of available stickers (hashtag, location, mention, polls questions, music and countdown), gifs, filters and fonts to stylize your story. Stories only live for 24 hours but once they are created they can live on forever and ever in your highlights.



#5: Partner up. If you're ready to get a bit savvy, you may want to consider partnering up with a brand or a person with a good-sized Instagram following. Have them try your product and post a review or a video. An example of leveraging influencers to be your brands' storyteller is from Southwest Airlines. Southwest was looking to curate some authentic travel content so asked their Instagram audience to enter to win a spot as a #SouthwestStoryteller. Winners got to travel and Southwest got the authentic content it needed. A win-win on both sides, I'd say.

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Happy March, the month of spring! This week also signifies a huge step in my journey as a new biz owner. Yep, it’s been 1 month since the official official launch announcement of Manejah PR. Although it’s only been a month, I’ve learned quite a bit. I thought I'd share some of my learnings here on LinkedIn as it may inspire you to get out there on your own. Previously shared on my Instagram page over this last weekend, here are the “8 Things I’ve Learned in my First Month as a New Biz Owner.”


#1: Networking: Ok, it’s not that I learned how to network or the value of networking but more importantly I learned to find the right place to network for my business and for myself as a “living outside of Boston, middle-aged” professional (with a young professional mindset!!)


Networking has been a part of my career for as long as I can remember. I’ve had successes (the “life of the convo Manejah”) and I’ve had lots of failures (the “self-conscious but pretending to be too busy to actually network Manejah”). But I reluctantly kept going back for more. A couple months ago someone recommended that I join the Newton-Needham Chamber of Commerce. I was skeptical but once my website was up and my Moo biz cards were in hand, I decided to take the plunge. And you know what, so far, it has been the best decision I ever made. The events, which are endless in quantity, are so helpful and fun and everyone there is ready to meet you. (ME!! ☺️) The best part is that we are joined by the commonality of community and a willingness to make it and ourselves better. The support system for new biz owners like myself is incredible and I’ve only just scratched the surface. I highly recommend looking into a local chamber or group where you have shared interest in addition to also being a business owner.


#2: Creating a damn website isn’t that hard! But seriously, it’s SO easy to get overwhelmed by the idea of a website.


I don’t know how to pull the pieces together!I don’t have good pictures or a logo!I don’t know what to say! Who am I?Hosting? Code? WTF. I’m so confused.

I took a deep breath. And told myself (first) let's put things into perspective, I am not a Fortune 500 company and (second) that I didn’t need to have everything exactly perfect. This first iteration only needed to represent me now and not the me 5 years (or even 1 year) from now. This realization was key. There are tons of web development tools out there so you don’t have to hire a developer right out of the gates. I love Wix and for a very reasonable cost they will help you with hosting and get you set you up with a company email. They will even help with designing a logo! (Luckily I had a good, very creative friend help me with that piece.)


I love using sites like Unsplash and Kaboompics for free photography. Both very helpful if you haven’t made the time (or money) for a photoshoot. And as far as copy...keep it simple. Determine your key messages and use only that. Don’t try to say too much at first. And then...BOOM! You got yourself a website. I was pretty proud and amazed at how easy it was to pull together once I finally got focused.


#3: If you’re going to get biz cards, make them impactful. When I meet a potential new client, I’d like to be remembered! As I previously mentioned, I had my biz cards made using Moo. Again, skeptical at first, but once I set my hands on them, I knew there was no turning back. I was hooked. Not only is the quality superb but the square shape with the rounded corners...worth. every. penny. Your card should make a statement, right? 


#4: “Don’t sweat the small stuff” 😫 A familiar saying (and even a book) that reminds us to not get too caught up in the details that don’t really matter in the big picture of what you’re trying to accomplish. It’s SO EASY to get tripped up on this stuff. 


While it’s important to find the right words and visuals to reflect your business, what you pick doesn’t have to be etched in stone. Think of yourself and your business as an iPhone, with multiple updates within multiple versions, always changing, always evolving. When I look back at my very first iPhone, I can’t believe it ever fulfilled its purpose in my life but at the time, it was seriously the bomb. So just focus on being incredible today and fulfilling your short term goals and remember to keep upgrading as soon as things start to feel stale.


#5: Take advantage of free advice! And there’s so much of it out there. 😍


The amount of helpful tips, insights and info available through free podcasts and introductory webinars are endless. Not to mention the content being share through social (Insta stories, FB, Youtube.)


Self help coaches and industry influencers are out there ready to help you with your business and typically offer free intro courses with discounts to continue. A few of my favs right now include: Hilary Rushford,  Marie Forleo and RISE Queen, Rachel Hollis. Free resources can be both helpful and uplifting!


#6: Self-motivation (every. single. day.)  #6 is a tough one. Some days you just want to watch the Today Show until 11am, then Netflix binge and hit Home Goods for some retail therapy. But you know that’s not going to help you achieve your goals, not to mention that it would be a complete waste of a precious day! I found that if I start my day with a little rise meditation or with making a good actionable and realistic list (ok and maybe a little Savannah and Hoda), I’m fired up. 🔥


Every day has not been a success but I’m happy for the “most days” where I’m feeling solid about my decision to start up on my own.


#7: Share the Struggle. Because it’s real.


I’ve learned that every week has its ups and downs. And in some weeks...it’s every day. But it is vital to your mental health and overall positive growth to have an outlet - or as some call, “A Tribe.” People who understand and share the same or similar journey as you do. This is when the networking piece can be so helpful along with some good friends or past colleagues to talk through ideas, struggles, disappointments, whatever you need to release the stress and anxiety swirling around in your head. So you can get back to business. 


#8: Keep a list of opportunities. If you don’t have one, make one. These are things that don’t fit on your daily to-dos list. These are the things that you keep marching towards. Exciting but also scary and a little unclear but so cool once they happen. Whether its guest speaking or getting published in a major outlet, keep striving for bigger things for your business and yourself. You've got this!


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