"The cobbler’s children have no shoes" or is it "the shoemaker’s children go barefoot"? However you say this well-known proverb, when it comes to your business, especially if you're in the content creation business, practicing what you preach is vital.
Happy February. I'm back and picking up where I left off on the pushing forward, living my best solopreneur life front. 2021 is proving to be pretty promising. I started working with a new client, doing some new work with an existing client AND I bought a NEW DESK! (more on that later)
So, not too long ago, I brought up the subject of practicing what you preach. In essence, it's about doing that same hard, amazing work you do for your clients everyday FOR YOURSELF. Sounds easy but it's actually a daily challenge. Every new biz owner and solopreneur I talk to struggles with it. Even established businesses seem to also run out of bandwidth when it comes to creating content that communicates their own work.
As small business owners and solopreneurs, we are always 1,000% focused on our business. In fact, the guilt with taking a single day off is so overwhelming we simply don't do it.
Because this is SO important, I'm doing a 6 THINGS on how to practice what you preach:
The rules of flight apply. Take care of yourself first. Just like in the case of a loss of cabin pressure, put on your oxygen mask before assisting others. Start the day with your own priorities before moving on to those of your client's.
Sharing is caring. Can't think of anything original to say? Find something creative, engaging and relevant from an influencer or subject matter expert. Sharing other's content is OK just be sure to give the proper credit.
Stop playing hide + seek. It's great to talk but if no one can hear you then, why bother - right? Same can be said for the content you share. Whether it's trending hashtags, excellent SEO or creating your own shareable content, it's important to leverage the tools you need to get the content you create to the audience you created for.
Don't be afraid to ask for help. Sometimes the hardest part but if you need to bring in support to do the research, the design or the planning, in order to keep the content going - DO IT. I'm strongly considering this one in 2021!
A little goes a long a way. Don't feel like to you need to write an award-winning novel each time you share content. A new idea, tech update, observation, celebration, mood - it's all sharable and important.
Failure is part of success. Don't let a lack of engagement slow you down. Your message is important to the person who needs you the most.
What rules do you go by in order to keep up with sharing consistent content?
Stay positive,
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